Multinational software giant Adobe has partnered with leading non-fungible token (NFT) marketplaces to let collectors verify the authenticity of digital artworks based on the wallet addresses of their creators. The firm announced this news on October 26, noting that it has partnered with Rarible, OpenSea, SuperRare, and KnownOrigin.
According to the announcement, these partnerships will enable content on the above marketplaces to use Adobe’s Content Credentials feature to add their wallet addresses to the metadata of artworks they list.
Per Adobe, creators adding their social media profiles and wallet addresses to the metadata of a digital artwork will help collectors ensure that the wallet used to create and NFT is the same one that minted the artwork. Reportedly, creators can link the above information to their NFTs through the Adobe Photoshop desktop app.
While Adobe’s Content Credentials feature will help collectors verify the authenticity of NFTs, it also offers content creators a choice to remain pseudonymous. To conceal their real identities, creators can choose to display crypto addresses linked to their online identities or social media profiles.
Improving the overall experience for users
This partnership furthers our commitment to empowering users with more tools as we collectively rethink how we transfer digital goods on the internet.
The spokesperson added that working together with market leaders like Adobe and the growing NFT community helps the marketplace to continue providing features to increase trust and transparency across the metaverse.
Rarible also touted the feature, noting that it would help fight misinformation with attribution and verifiable truth of digital content.
Twitter is also attempting to help prove the authenticity of digital artwork. The social is working on a tool that will enable users to display a verified NFT as their profile picture. Mada Aflak, a senior software engineer at Twitter, disclosed this news in September by uploading a demonstration video of the functionality.