The world is warming up to digital assets and it looks like India is not far behind. And leading from the front is one of the country’s biggest stars, actor Amitabh Bachchan. The iconic figure has become the first Indian actor to take a deep dive into the nascent world of digital assets by launching some special NFTs (Non-fungible tokens). The NFTs in question is a collection of unique and limited artworks themed around Amitabh Bachchan and his life. These NFTs will be available on BeyondLife.club, which will be developed by Rhiti Entertainment in collaboration with GuardianLink.io.
With this, Amitabh Bachchan has become the first Indian film personality to have come on board the project, which coincides with the launch of the platform itself. Posting a picture with Amitabh Bachchan and sharing his thoughts on the launch, Arun Pandey, Chairman and Managing Director of Rhiti Group, said that he was grateful to the actor.
In a tweet, Arun Pandey said, “While growing in Varanasi, we used to watch/admire the legend of Century Amitabh Bachchan. And, never thought that I will be launching his NFT. I will always be grateful to the legend. Having Keyur Patel as a partner who is legendary in the tech world.”
Among the NFTs up for grabs, there is Amitabh Bachchan’s recital of poems from Madhushala, the renowned collection of poems by his father Harivansh Rai Bachchan. In addition to the recital, Amitabh Bachchan will also share anecdotes. “Personally signed posters highlighting the biggest milestones” of the actor’s career, and other undisclosed gifts are part of the collection.
NFT is stored on a blockchain. The blockchain lends the digital asset a unique identity, therefore making it not interchangeable. Real-world assets such as a painting, game, music album, collectible sports cards, or even a meme can be converted into an NFT.
In a statement, BeyondLife.club said, “Bollywood megastar Amitabh Bachchan will be the first one to roll out his NFT collection through BeyondLife.club. These collectibles will represent his legendary status and mark the opening of this maiden NFT platform.”
Pandey added that the biggest motivation behind the venture is to “empower artists, celebrities and athletes globally and at the same time, help the diehard fans to get their hands over the purest form of the content.” Pandey’s Rhiti Group is a talent management company with expertise in sports marketing and celebrity management.